Embrace wanted a new website to replace their old, dated one and to showcase their products and provide their customers with an effective way to make a purchase
The brief was not only to provide an e-commerce platform but it was important to ensure the overall visitor impression was one of quality and luxury to match the boutique’s branding and reputation.
It was essential that the online store was easy to navigate given the large number of products available.
The Embrace Boutique website incorporates the luxury feel of the boutique & provides full e-commerce facilities. The online sales have increased by over 30% since launch.